A word about marketing local Ruritan Clubs

From the desk of the Rapidan District’s Publicity Chairperson, Linda Bradshaw:

I’d like to discuss publicity for a few minutes with our Ruritan Clubs today.

Whether we like to think about our Ruritan Clubs as businesses or not, they are, in fact, a type of business.

Target Market (free clip art)

Target Market (free clip art)

The primary goal of any business is to stay in business! In order for our Ruritan Clubs to “stay in business,” we must increase and maintain our membership!  We must “market” our clubs to the right “target market” in order to do that!

In order for our Ruritan Clubs to grow, we need to appeal to the younger, more technologically savvy generations. Those generations are our “target market.”

One of the most effective methods to market anything in today’s technology-heavy world is by using the Internet’s Social Media platforms.

Social Media (free clip art)

Social Media (free clip art)

Ruritan National workshops held at conventions advised the attendees to use websites, Facebook, Twitter and Pinterest to promote awareness and membership in our local Ruritan Clubs!  There is little doubt that Social Media is THE KEY to the future of Ruritan membership!

I would like to encourage each club to have BOTH a website and a Facebook Page.

Facebook (free clip art)

Facebook (free clip art)

Consider this:  Everyone that reads Facebook uses the Internet, but not everyone that uses the Internet reads Facebook!  Only 25% of Facebook users are in the United States, and 25% of Facebook users are under the age of ten. Although Facebook is still a valuable resource, there have been several articles this year that suggest that Facebook’s popularity is waning.  Of my own personal circle of family, friends, and neighbors, the majority of them have Internet access but refuse to join, or use Facebook. Yet they all use the Internet’s Google’s Search engine to find information that they need.

Internet - man searching online (free clip art)

Internet – man searching online (free clip art)

Having a “real” website that has the proper keywords built-in will help people find the information they are seeking about your club quickly and easily without having to search multiple posts through a long timeline on Facebook. “Real” websites can have “search” features and multiple pages that Facebook simply does not have. Don’t get me wrong – Facebook is a valuable supplemental resource that can enhance the publicity and marketing of a club. A “real” website, however, is the keystone of an Internet marketing campaign.

Sharing options on WordPress websites

Sharing options on WordPress websites

One useful feature of some websites I’ve developed (using the free, easy, user-friendly WordPress platform) is that they can be set up to automatically cross-post to their associated Facebook pages.  This is done on their “Sharing settings” page under the “Publicize” option (see photo above.) They can also be set up to cross-post to other platforms as well, such as LinkedIn, Twitter, Google Plus, and more! That feature eliminates duplicity of work.  You can publish a post to the website, and be done with it! The information goes everywhere you can possibly want it to go!

Calendar of events (free clip art)

Calendar of events (free clip art)

The websites can also have calendar of events features, so your club can use it as a resource to publicize upcoming meetings and events.

Now, I understand that some clubs may have concerns about the costs and technical difficulties of buying, creating, and maintaining a website.  Not very long ago, websites WERE expensive, and difficult to buy, create and maintain.  Today the annual cost is very affordable.

For example, GoDaddy is selling domain names (dot coms) this month for $2.99 for the first year. Their renewal fees typically are below $20 per year.  (The prices vary, depending on sales and promotions at the time.)

Internet (free clip art)

Internet (free clip art)

By having the local clubs purchase their own domain, the local clubs can maintain total creative control over their own websites, and can create as simple, or as complex, a website as the club desires. The WordPress platform is free, and easy.  The WordPress Platform can be used to create a static page website for a club that only wants to have one or two pages that don’t change, or it can be used to create a blog-style, dynamic web page that can be updated with posts about current news and events.

The Rapidan District Cabinet will purchase a “real” domain name for the District, and purchase the web hosting service plan that will allow the Rapidan District to host unlimited websites on their server. The Rapidan District is offering to host the websites of local clubs within the Rapidan District on the District’s server for free. This offer applies to both existing sites, and new sites.  Hosting the local club’s websites on the District’s server will save local Ruritan Clubs a significant amount of money each year. (GoDaddy’s least expensive web hosting plan is $84/year, although it sometimes goes on sale for 50% off.)

By putting the local Ruritan club’s website on the District’s server, the local club can then spend the money saved on some other important Community Service Project! That is a win-win situation!

workshop (free clip art)

workshop (free clip art)

One free workshop was held in July 2014 to help local club’s volunteer webmasters understand the basics of creating a WordPress platform website.  Another free “make-up” workshop will be scheduled in the near future for those clubs whose webmasters were unable to attend the first one.

If your Rapidan District Ruritan Club is interested in participating in a future  free (yes, free!) workshop, please use the contact form below to express your interest and to advise when your volunteer webmaster would be available to attend a workshop!

[contact-form subject=’Contact from Rapidan District Website’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]


Shop Smart When Shopping For Ruritan Items

Money tree (free clip art)

Money tree (free clip art)

From the Desk of the Lt. Governor:

I don’t know about you, but I don’t have a money tree in my yard! If you don’t have a money tree in YOUR yard, either, then I would like to invite you to keep reading this post; you may find it to be of value to you.

As more of our senior members become introduced to the Internet, I’d like to share a word of caution with all Ruritan members: The Internet, and the Social Media on the Internet, is still very much in its infancy. In many respects it is a lot like the “Wild, Wild, West.”

In my circle of Internet marketing geeks professionals, it is sometimes joked that the “WWW” actually stands for “Wild,Wild, West” and not “World Wide Web.” As much as we would like to trust and believe that everyone is as honest as we are, there are some people out there that are going to be taking advantage of trusting folks!

To illustrate my point, I’d like to share with you that I am constantly trying to think of ways to achieve the goals of, and increase Public Awareness of, Ruritan. To that end, I have been going online here and there, and typing in the term “Ruritan” in the various search engines and see what pops up.

This morning I decided to look at Ebay, a popular shopping website, where many savvy shoppers go to find bargains online. I typed in the word “Ruritan” and got some very interesting results. Some were very tempting! If I were to start collecting “all things Ruritan” I would be like a kid in a candy shop! Packrat  Collector that I am, I am fighting that temptation, believe me!

Ebay logo

Ebay logo

I was interested, or perhaps I should say disheartened, to see two examples of Ebay vendors trying to sell Ruritan items at prices that I considered to be unreasonable. For example, one person listed a Ruritan sign (the type we try to hang near our buildings, and in our communities) for $300.00 (plus $15.99 shipping.) He says it is used, and has a bit of rust on it.

Those signs sell for $60 brand new, from the Ruritan National website!

Always trying to give someone the benefit of the doubt, I promptly sent the seller a message, advising him that those signs sell for $60 brand new, and that he might not get many people interested in buying his sign at such a high price. I asked him if he might have accidentally typed in an extra zero on his asking price – perhaps he meant to list it for sale for only $30. I will be interested to see what his reply to my inquiry will be. Here is a copy of his listing, pulled this morning:

Ruritan sign on Ebay

Ruritan sign listed for sale for $300 on Ebay

Another vendor had listed a Ruritan patch for sale on Ebay, for $7.95. This item has “Free Shipping” and it lists it as brand new. The vendor is not claiming it to be antique, or vintage, or anything else that would make it more valuable to anyone than the brand new, identical patch that you can purchase from Ruritan National for $2.50.

Reaching out to THAT seller, I let him know that people can purchase that item for $2.50 from Ruritan National and that he might find it difficult to sell his product at that price. Here is a copy of his listing, pulled this morning:

Ruritan patch on Ebay

Ruritan patch on Ebay

So, fellow Ruritans, when you are “cruising the Information Highway” and are finding Ruritan items for sale online, before you buy, please protect yourself, and your wallet. Do some comparison shopping before you commit to the purchase!

The website URL to the Ruritan National’s Supply Catalog (for your comparison shopping needs) can be found by clicking on this link: Ruritan National Supply Catalog.

I hope you found this post to be of some value to you today, and in the future.

Happy Smart Shopping!