Fluvanna County Ruritan Shares YouTube Video

During the Fluvanna County Ruritan Club’s 75th anniversary celebration held May 20, 2014, a very interesting video compiled by the Fluvanna County Ruritan Club’s President, Brandon Chiesa, was shown to the guests. Shortly after the celebration, we requested a digital copy of the video to share on this website. Brandon Chiesa graciously uploaded the video to YouTube, and sent us the link to the video. We are pleased to be able to share it on our website. The video is a little bit over thirteen minutes long. We hope you have the chance to relax and enjoy watching the video!


Thank you Brandon, for sharing the video with us, and thank you, Fluvanna County Ruritan for your 75 years of Fellowship, Goodwill, and Community service!


A word about marketing local Ruritan Clubs

From the desk of the Rapidan District’s Publicity Chairperson, Linda Bradshaw:

I’d like to discuss publicity for a few minutes with our Ruritan Clubs today.

Whether we like to think about our Ruritan Clubs as businesses or not, they are, in fact, a type of business.

Target Market (free clip art)

Target Market (free clip art)

The primary goal of any business is to stay in business! In order for our Ruritan Clubs to “stay in business,” we must increase and maintain our membership!  We must “market” our clubs to the right “target market” in order to do that!

In order for our Ruritan Clubs to grow, we need to appeal to the younger, more technologically savvy generations. Those generations are our “target market.”

One of the most effective methods to market anything in today’s technology-heavy world is by using the Internet’s Social Media platforms.

Social Media (free clip art)

Social Media (free clip art)

Ruritan National workshops held at conventions advised the attendees to use websites, Facebook, Twitter and Pinterest to promote awareness and membership in our local Ruritan Clubs!  There is little doubt that Social Media is THE KEY to the future of Ruritan membership!

I would like to encourage each club to have BOTH a website and a Facebook Page.

Facebook (free clip art)

Facebook (free clip art)

Consider this:  Everyone that reads Facebook uses the Internet, but not everyone that uses the Internet reads Facebook!  Only 25% of Facebook users are in the United States, and 25% of Facebook users are under the age of ten. Although Facebook is still a valuable resource, there have been several articles this year that suggest that Facebook’s popularity is waning.  Of my own personal circle of family, friends, and neighbors, the majority of them have Internet access but refuse to join, or use Facebook. Yet they all use the Internet’s Google’s Search engine to find information that they need.

Internet - man searching online (free clip art)

Internet – man searching online (free clip art)

Having a “real” website that has the proper keywords built-in will help people find the information they are seeking about your club quickly and easily without having to search multiple posts through a long timeline on Facebook. “Real” websites can have “search” features and multiple pages that Facebook simply does not have. Don’t get me wrong – Facebook is a valuable supplemental resource that can enhance the publicity and marketing of a club. A “real” website, however, is the keystone of an Internet marketing campaign.

Sharing options on WordPress websites

Sharing options on WordPress websites

One useful feature of some websites I’ve developed (using the free, easy, user-friendly WordPress platform) is that they can be set up to automatically cross-post to their associated Facebook pages.  This is done on their “Sharing settings” page under the “Publicize” option (see photo above.) They can also be set up to cross-post to other platforms as well, such as LinkedIn, Twitter, Google Plus, and more! That feature eliminates duplicity of work.  You can publish a post to the website, and be done with it! The information goes everywhere you can possibly want it to go!

Calendar of events (free clip art)

Calendar of events (free clip art)

The websites can also have calendar of events features, so your club can use it as a resource to publicize upcoming meetings and events.

Now, I understand that some clubs may have concerns about the costs and technical difficulties of buying, creating, and maintaining a website.  Not very long ago, websites WERE expensive, and difficult to buy, create and maintain.  Today the annual cost is very affordable.

For example, GoDaddy is selling domain names (dot coms) this month for $2.99 for the first year. Their renewal fees typically are below $20 per year.  (The prices vary, depending on sales and promotions at the time.)

Internet (free clip art)

Internet (free clip art)

By having the local clubs purchase their own domain, the local clubs can maintain total creative control over their own websites, and can create as simple, or as complex, a website as the club desires. The WordPress platform is free, and easy.  The WordPress Platform can be used to create a static page website for a club that only wants to have one or two pages that don’t change, or it can be used to create a blog-style, dynamic web page that can be updated with posts about current news and events.

The Rapidan District Cabinet will purchase a “real” domain name for the District, and purchase the web hosting service plan that will allow the Rapidan District to host unlimited websites on their server. The Rapidan District is offering to host the websites of local clubs within the Rapidan District on the District’s server for free. This offer applies to both existing sites, and new sites.  Hosting the local club’s websites on the District’s server will save local Ruritan Clubs a significant amount of money each year. (GoDaddy’s least expensive web hosting plan is $84/year, although it sometimes goes on sale for 50% off.)

By putting the local Ruritan club’s website on the District’s server, the local club can then spend the money saved on some other important Community Service Project! That is a win-win situation!

workshop (free clip art)

workshop (free clip art)

One free workshop was held in July 2014 to help local club’s volunteer webmasters understand the basics of creating a WordPress platform website.  Another free “make-up” workshop will be scheduled in the near future for those clubs whose webmasters were unable to attend the first one.

If your Rapidan District Ruritan Club is interested in participating in a future  free (yes, free!) workshop, please use the contact form below to express your interest and to advise when your volunteer webmaster would be available to attend a workshop!

[contact-form subject=’Contact from Rapidan District Website’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]


How Does a Business Member Benefit a Community Service Club like the Ruritans?

From the desk of the 2016 Publicity Chairperson:

Please note, images used in this post are, to the best of our knowledge, “Free Clip Art.” No copyright infringement is intended. If you own the rights to any of these images, we would be glad to, upon notification by you, either remove the image, or give you proper credit on the website. Simply contact the webmaster to let us know of the conflict.

Community Service (free clip art)

Community Service (free clip art)

In this day and age, more businesses are feeling the call of corporate leadership, and are looking for ways to support the local community. One way they can do that is by joining local community service organizations, such as the Ruritan Club.

Sample membership certificate

Sample membership certificate

Having a business member helps increase public awareness of a club’s existence. When a business member receives the membership plaque or window cling from the club, the business might display the plaque on their wall, window, or door, in a public space.

Customers and/or employees may see that wall plaque or window cling and through that sighting become aware for the first time that the Ruritan Club exists (they may have never heard of us!) This may spark a conversation between the customer/employee and the person within the company that did the paperwork for the application. Maybe even result in a few new members joining the club! This relates to the first part of our slogan “Fellowship, Goodwill and Community Service.”

Newsletter (free clip art)

Newsletter (free clip art)

Often businesses have newsletters that they distribute among their customers/employees. They like to include stories in their newsletters about how they are “giving back” to the community by joining local community service clubs. If they join our club, chances are that they will publish a story about it in their newsletter. If they have a website and/or facebook page, they will likely include a mention about their membership with our club on that media as well. After all, those stories make their companies look like good corporate citizens. And, those stories will help to publicize our club at the same time.

Handshake (free clip art)

Handshake (free clip art)

Businesses that are members of our club have already indicated (by the very act of joining) an interest in supporting our causes. Chances are good that they are going to be receptive to the idea of donating gift cards, money, or services to our club from time to time when they are approached in the right way. That relates to “Community Service.”

A business owner may also decide later on in the relationship with the club to become an active member on a personal level, once he/she has become more familiar with all of the good deeds that our club does. They may consider encouraging their employees/families to join the club as well. More “Fellowship.”

Networking (free clip art)

Networking (free clip art)

A business member is a good resource for networking. Networking is a great thing! If our club has a need, and reaches out to the business members, asking for advice or referrals, the business member may be willing to help introduce us to people and companies that can help us accomplish our goals. The business member may not be able to help us directly, but often can help us get in touch with someone else who can help us, and with a little bit of social finesse, may get us discounts or free labor. This directly relates to “Goodwill.”

Some business members might help us with free publicity, letting us put our flyers in their windows. Others might donate gift cards or merchandise for us to use as door prizes, raffle prizes, or auction prizes. Some of them might buy ads in future fund-raising calendars in future years, or buy an ad in the District Convention Program. Some may donate ammo for a Turkey Shoots, buy a vendor table at a yard sale, or donate food for the concession stand to sell at one of our events. Some may provide free Internet installation and monthly service to the building we use as our club house. Still others may create and maintain our club’s website for free. Others may provide us with office supplies, or free printing services. Some businesses might even donate money to our scholarship fund-raising! All of this relates to “Goodwill and Community Service.”

partnership (free clip art)

partnership (free clip art)

Having a business member will increase our membership numbers, making us look good for National. That’s always a good thing! A business membership in the Ruritan Club is a form of Associate Membership. Clubs get rebates from National on the dues that an Associate pays to Ruritan! A business member will not interfere with the internal workings of the club, as they have no voting rights, and cannot serve on the board of directors. However, they may attend our meetings and be part of our “Fellowship” any time they wish.

Listing our business members on our website, our Facebook page, our membership promotional materials, (which costs us next to nothing) makes our club look good in the public eye. Acknowledging their membership and thanking them for their association with us, will help them to feel appreciated, and will encourage their continued membership and sponsorship of our events. This promotes “Goodwill.”

Business (free clip art)

Business (free clip art)

Putting all of that information on our promotional materials helps potential members to see us as a worthwhile club. After all, if these businesses have joined our club, then we must be a good club, right? This will encourage potential members (both business and personal) to join us, as we have the endorsements of these respected business members of our community. More “Fellowship” ensues.

There really is no down-side to having business members in our club. The more business members our club has, the better. More money goes to National Ruritan to help with all of the good work Ruritan does, and the local endorsement we get from the business members is priceless.

Win-Win Solution (free clip art)

Win-Win Solution (free clip art)

A business membership in a community service club such as our Ruritan Club is a win-win situation for everyone. Actively recruiting business members will help the club to grow and thrive, and supports our slogan “Fellowship, Goodwill, and Community Service” in every way possible.


Two Months Old And Going Strong!

Second Month Anniversary! (free clip art)

Second Month Anniversary! (free clip art)

From the desk of the Lt. Governor:

This website was created on February 3, 2014, making today the two month anniversary of the unofficial, temporary, “test the waters” website about the Ruritan Rapidan District!

This is a good time to share some site statistics, to demonstrate the value of a website such as this.

On the one month anniversary of the website, a post discussed some statistics of the site, and shared that there had been 671 “hits” (visits, how much “traffic”) to the website. As of the writing of this post, there have been 1332 “hits.”

Blog stats widget data as of 4-3-14 10:29am

4-3-14 10:29am

Recently a “hits counter” was installed so visitors can see for themselves the number of visitors that have come to the website. This counter can be found in the lower right hand corner of the website. The counter looks like the image to the left of this paragraph.

More statistics provide a variety of information. The following chart documents the all-time most popular pages and posts:

Site statistics top posts 4-3-2014

Site statistics top posts 4-3-2014

Tip: If you have having difficulty reading these charts due to their small size, you can enlarge them by holding down the “Shift,Ctrl,+” buttons. That enlarges everything on your screen. Then to restore back to your original size, hold down “Ctrl,-” keys.

The following chart documents search terms used in search engines, resulting in traffic:

Stats for search terms used  to find Rapidan District website 4-3-14

Stats for search terms used to find Rapidan District website 4-3-14

Did you notice (in the chart above) that twenty-one visitors found our website by trying to find information about the Brightwood Ruritan Club? (Which does not yet have their own website.) Thirteen visitors arrived by searching for information about the Earlysville Ruritan’s Bluegrass Show!

Once the visitors arrived at our website, they got the information they needed! This demonstrates that this website is providing value to the local clubs and the local communities by helping the consumer find out information about their local events!

This also demonstrates how important it is for local clubs to increase the promotion of their events by sending information about their events to the webmaster of this website, with a request to promote their events! That can be accomplished through the contact page.

The following chart shows how many visitors came to the website through referrals from other websites, and what those websites were:

Stats for Rapidan District website for referrers for all days ending 4-3-14

Stats for Rapidan District website for referrers for all days ending 4-3-14

Please note: these charts are for “all-time” and that “all-time Facebook referrals” number 258. This statistic would indicate that Facebook is a very valuable resource for people to find our website, yet it accounts for only 19% of the visitors. This lends credibility to the advice that “Although it is true that all Facebook users use the Internet, not all Internet users use Facebook. Using BOTH is good marketing strategy.”

These statistics show that this website is continuing to provide value to people who are interested in what is happening with the Ruritan Clubs within the Rapidan District. These statistics support the campaign that encourages all local Ruritan Clubs, and Ruritan Districts, to have websites and Facebook pages, too!

So…. Happy Two Month Anniversary to the Ruritan Rapidan District website, and here’s hoping for many more similarly productive months to come!