By Linda Bradshaw, Past District Governor (Rapidan District, 2015):
As I traveled to the various local Ruritan Clubs in the Rapidan District, to Leadership Conferences, AVR fellowship meetings, and National Conventions and talked with members of other community service organizations, I’ve found myself discussing the needs of all Community Service Clubs to become attractive to a younger demographic. Whether we like it or not, if our clubs are going to survive much longer, all of our clubs are going to need to find ways to recruit and retain younger members.
Most of the people I’ve listened to tell me that they are convinced that the younger generation, the teenagers, and the young adults in college are too self-absorbed, are too deeply engrossed in their iphones, ipads, and other electronic devices to be interested in performing community service.
My reply, to this statement, has been “I understand what you are saying, and why you are saying it, but I disagree.” I firmly believe that today’s youth are extremely interested in performing community service. We just need to find a way to reach these younger people, become attractive to them, recruit and retain them.
Doing this is a multi-step process.
First step is “reaching” the younger people. One of the best ways to do this, using today’s resources, is through Social Media. Smart, efficient use of the Internet, by creating a blog-style website, (using the right formats and Search Optimization practices) that will cross-post to a Facebook page is a cheap (as in free, or almost free) way to make ourselves easily found by anyone who is looking for our clubs.
In the recent past I found myself discussing that situation with my 28-year-old son. He has always been interested in, and involved in, community service projects through his schools, and his life. I asked him for some insights and suggestions on the subject, and he gave me a lot to think about, which I have shared with the Ruritan organization in various ways during the past several years.
Shortly after the discussion, he sent me an email, suggesting that I read this blog post about 5 ways to inspire teenagers to take an interest in community service. I just finished reading it, and felt that the article certainly has enough good points and value that it is worth sharing here. Please click on this link to read the article: 5 Ways To Take An Interest in Community Service.
Reading the article may be helpful as you consider ways to appeal to the younger generations that our clubs would be wise to include in our membership.
In the near future I hope to provide a post that discusses ways to make our Ruritan Clubs attractive to another demographic group – the empty nesters. In the mean-time, please consider the fact that almost every one of your friends, family, and neighbors is someone who can provide some type of value to a community service club. Please don’t just dismiss them because their skill set is different from your own.
The world, and our clubs, need a variety of people to survive. Creating and running a community takes a lot of different people.
We need to find ways to embrace the differences, include the variety, welcome the unique individuals, not exclude them, scorn them, shun, or curse them!