This story appeared in the December 7, 2014 edition of the Culpeper Star Exponent. This story is a result of a press release being sent via email to local newspapers. This is evidence that sending press releases to local newspapers will result in publicity for our local Ruritan Clubs! All local Ruritan Clubs are encouraged to send press releases to their local newspapers!
The following Press Release was emailed today to several local newspapers that serve the Rapidan District. The template for the press release was provided by Ruritan National at the 2014 Summer Leadership Conference.
If you notice the story being published, would you please be kind enough to notify us? We don’t get copies of all of the papers in the area.
Here is a copy of the press release:
Local Ruritan Leaders Attend National Conference
DUBLIN, Va. ~ Alexander MacDonald of Mineral VA, Linda Bradshaw of Jeffersonton VA, and Perry Marshman of Unionville VA attended the 2014 Ruritan National Summer Leadership Conference held in Dublin,VA at New River Community College June 19-20. While they were there, they learned about new programs to improve America’s communities and revitalize the organization. The conference was sponsored by the Ruritan National Office in Dublin, VA. as part of the organization’s ongoing training program for volunteer leaders. Alexander MacDonald is a member of the Holly Grove Ruritan Club and serves the Rapidan District as District Governor. Linda Bradshaw is a member of the Lignum Ruritan Club and serves the Rapidan District as District Lt. Governor. Perry Marshman is a member and President of the East Orange Ruritan Club and serves the Rockingham District as National Director.
Attendees included Ruritan District Governors, Lt. Governors and Area Governors from Districts and Areas across 25 states, as well as other District leaders along with a host of volunteer speakers and seminar leaders. At the conference, participants also met with national volunteer leaders and Ruritan staff members to discuss current issues and activities that affect Ruritan clubs and Ruritan members in their districts and areas. Some of the topics discussed included growth and development, leadership training, and legal issues.
Conference participants represented 28,000 Ruritan members in over 40 Ruritan Districts and Areas that reach from the tidewater area of Virginia to the corn belts of Iowa, Kansas and Nebraska. Since 1928, Ruritan Clubs have been improving communities and building a better America through fellowship, goodwill and community service. Today there are more than 1,000 clubs in 25 states across the United States. The Ruritan National Office, the headquarters of Ruritan, has been located in Newbern since 1965. Contact Alexander MacDonald at 804-556-5233 or email@example.com for more information about Ruritan membership or upcoming Ruritan activities.
From the desk of the Lt. Governor:
Turning the calendar page from March to April this morning, one of the first thoughts that came to mind (after the “Uh-Oh, it’s April’s Fools Day, I better keep a sharp eye, watch my back, and stay on my toes!”) was that Ruritan Awareness Month is just around the corner. Thoughts turned to preparing to celebrate, and promote, Ruritan Awareness Month in May.
With that in mind, I’d like to share some of those thoughts:
Celebrate, Thank, And Appreciate Your Members!
One way to promote Ruritan Awareness within the Rapidan District has already been set into motion; membership longevity pins were ordered from Ruritan National Supply for fourteen club members in the Rapidan District that have fifty or more years of membership!
Ruritan Awareness Month would be a great time for Golden Jubilee celebrations for these loyal, long-time members!
Club Presidents and Secretaries have been requested to consider presenting these pins as tokens of appreciation for loyal membership during their May meetings, as part of their Ruritan Awareness Month celebrations.
Suggestions have been made to take photographs of the presentations, and submit press releases to various media. Examples include local newspapers, National Ruritan magazine, local news websites, (for example Patch.com,) all forms of Social Media possible, and their local Ruritan websites, (including this one.) This will help to promote Ruritan Awareness.
Side note: An additional thought to consider, as part of the May meeting celebration, how about throwing an ice cream social, inviting friends, neighbors, relatives? I can’t think of any better way to celebrate Ruritan Awareness Month than holding an ice cream social and honoring our long-time members!
Celebrate Ruritan Awareness At A Local Restaurant
Another idea to promote Ruritan Awareness is for Ruritan clubs to reach out to local restaurants, such as Chik-Fil-A and Pizza Hut, and arrange for a fund-raising “Ruritan Awareness Spirit Night” to be held in May. These fun, family-friendly restaurants are available, and willing, to hold fund-raising “Spirit Nights” for organizations such as ours. All of the clubs in a close geographic location could join together and share the same “Ruritan Awareness Spirit Night” at that restaurant.
With just a little collaboration between clubs, the clubs could jointly promote the event in the local newspapers, free PSAs on the television and radio stations (and their associated websites,) Social Media, Club and District websites, etc, and encourage all of the Ruritan members in the area to attend the “Ruritan Awareness Spirit Night.” This would promote Ruritan Awareness, raise money, (divided between participating clubs) and provide some great fellowship opportunities!
Make a YouTube Video From Your Pictures!
If your club has lots of photographs of the events and activities done in the past, one great way to use them to promote Ruritan Awareness is to use them to create a YouTube Video, then embed that video on your club’s website. Then share it with your District’s website, your state’s “Association of ‘your state” Ruritans website, share it to Facebook and other Social Media pages. Two examples of that are included below:
These types of YouTube videos can be made using Windows Live Movie Maker software (Free Download)
Show Your Ruritan Pride And Spruce Things Up!
What better way is there to celebrate Ruritan Awareness Month than with a display of Ruritan Pride?
Spring is a great time for each club to go outside and look at the Ruritan sign that hangs outside of their meeting location. Is it missing? (Did someone steal it and is trying to sell the used Ruritan sign on Ebay for $300?) Is the sign old, faded, cracked, and rusted?
This is the perfect time to retire that old eyesore with a brand new Ruritan sign for only $60 from Ruritan Supply. Replacing a missing or dilapidated sign could be included in the press release that is prepared for the membership longevity
Side note: Now that spring has officially arrived, this is a good time to inspect the overall condition of the outside surfaces of the buildings, and other club signage. Is paint peeling, or does the building need to be power washed? Will a potential member really be interested in joining a club that does not have the pride to keep the meeting location in good condition?
Consider how important first impressions are. Try to make the building and signage look their best, and put out a fresh welcome mat while you’re at it!
These are just a few ideas that have come to my mind. Please feel free to leave a comment (at the bottom of this post you can click on the “Comments” link to leave a comment) to share YOUR ideas about how to promote Ruritan during Ruritan Awareness Month!