Rapidan District Clubs Featured Twice in Spring 2014 Issue of Ruritan National Magazine

Spring 2014 page 29 of Ruritan National magazine

Spring 2014 page 29 of Ruritan National Magazine

Spring 2014 page 17 Ruritan National Magazine

Spring 2014 page 17 Ruritan National Magazine

Publicity for Ruritan Clubs is welcome anywhere the clubs can get it!

Tip: If you are finished reading YOUR Ruritan Magazine, rather than throwing it away, use a black marker to “black-out” your personal information on the mailing label, and leave it in the reception/waiting area of a business! Someone is bound to pick it up and take a look – maybe the magazine will generate some more interest in Ruritan Clubs! This is free publicity for your local clubs!


Shop Smart When Shopping For Ruritan Items

Money tree (free clip art)

Money tree (free clip art)

From the Desk of the Lt. Governor:

I don’t know about you, but I don’t have a money tree in my yard! If you don’t have a money tree in YOUR yard, either, then I would like to invite you to keep reading this post; you may find it to be of value to you.

As more of our senior members become introduced to the Internet, I’d like to share a word of caution with all Ruritan members: The Internet, and the Social Media on the Internet, is still very much in its infancy. In many respects it is a lot like the “Wild, Wild, West.”

In my circle of Internet marketing geeks professionals, it is sometimes joked that the “WWW” actually stands for “Wild,Wild, West” and not “World Wide Web.” As much as we would like to trust and believe that everyone is as honest as we are, there are some people out there that are going to be taking advantage of trusting folks!

To illustrate my point, I’d like to share with you that I am constantly trying to think of ways to achieve the goals of, and increase Public Awareness of, Ruritan. To that end, I have been going online here and there, and typing in the term “Ruritan” in the various search engines and see what pops up.

This morning I decided to look at Ebay, a popular shopping website, where many savvy shoppers go to find bargains online. I typed in the word “Ruritan” and got some very interesting results. Some were very tempting! If I were to start collecting “all things Ruritan” I would be like a kid in a candy shop! Packrat  Collector that I am, I am fighting that temptation, believe me!

Ebay logo

Ebay logo

I was interested, or perhaps I should say disheartened, to see two examples of Ebay vendors trying to sell Ruritan items at prices that I considered to be unreasonable. For example, one person listed a Ruritan sign (the type we try to hang near our buildings, and in our communities) for $300.00 (plus $15.99 shipping.) He says it is used, and has a bit of rust on it.

Those signs sell for $60 brand new, from the Ruritan National website!

Always trying to give someone the benefit of the doubt, I promptly sent the seller a message, advising him that those signs sell for $60 brand new, and that he might not get many people interested in buying his sign at such a high price. I asked him if he might have accidentally typed in an extra zero on his asking price – perhaps he meant to list it for sale for only $30. I will be interested to see what his reply to my inquiry will be. Here is a copy of his listing, pulled this morning:

Ruritan sign on Ebay

Ruritan sign listed for sale for $300 on Ebay

Another vendor had listed a Ruritan patch for sale on Ebay, for $7.95. This item has “Free Shipping” and it lists it as brand new. The vendor is not claiming it to be antique, or vintage, or anything else that would make it more valuable to anyone than the brand new, identical patch that you can purchase from Ruritan National for $2.50.

Reaching out to THAT seller, I let him know that people can purchase that item for $2.50 from Ruritan National and that he might find it difficult to sell his product at that price. Here is a copy of his listing, pulled this morning:

Ruritan patch on Ebay

Ruritan patch on Ebay

So, fellow Ruritans, when you are “cruising the Information Highway” and are finding Ruritan items for sale online, before you buy, please protect yourself, and your wallet. Do some comparison shopping before you commit to the purchase!

The website URL to the Ruritan National’s Supply Catalog (for your comparison shopping needs) can be found by clicking on this link: Ruritan National Supply Catalog.

I hope you found this post to be of some value to you today, and in the future.

Happy Smart Shopping!


At The Crossroads

Crossroads (free clip art)

Crossroads (free clip art)

The following article is the sole opinion of the Lt. Governor, and does not necessarily reflect the opinion of the entire District Cabinet, or of Ruritan National, although some of the ideas set forth are an interpretation of workshops and meetings about Publicity and Membership from the 2014 Ruritan National Convention in Branson MO.

An opinion from the desk of the Lt. Governor:

As the Ruritan Clubs look to their future, more members are realizing that their local clubs are at a critical crossroad, and difficult decisions must be made. Some clubs are struggling with membership loss for a variety of reasons, and are finding it challenging to recruit and maintain their clubs at charter strength. If the clubs are to survive, the clubs need to find a way to recruit and retain younger, enthusiastic, energetic members.

Those younger, energetic members, are members of the generations often referred to as the “Generation X” and “Generation Y” (or “Milleniums.”) Successfully marketing Ruritan to these groups of people is critical if the local Ruritan Clubs are going to survive.

Online published articles about marketing research about the Generation X target market, and marketing research about the Generation Y (Milleniums) from a well-respected source known as CRM (Customer Relationship Management) makes it clear that both of these generations are extremely technologically savvy, and are very involved in social media. Links to articles about that research are provided in the previous sentence; you can click on those links to see the articles.

These two generations are the real future of Ruritan. If Ruritan Clubs want to survive, then the clubs need to embrace that as the truth, and market themselves to those two generations. These generations use dynamic social media, such as Facebook, and Twitter. They are more likely to be attracted to a responsive, dynamic, blog-style webpage that has a calendar of upcoming events on the home page, categories, widgets, and frequent, updated blog posts about the most recent club happenings than they are to a static webpage that is essentially an announcement of “hey, we exist, come check us out” page that is attractive to previous generations. The blog-style webpage is similar in appearance, and feel to Facebook, and most of the people in these generations use Facebook a lot.

Static webpages have served their purpose well in the past, and it is understandable that the clubs might be reluctant to change them. After all, we are comfortable with them, they are our creations, and we hate change! But change is coming, whether we like it or not, and we must adapt, or cease to exist.

Some of the components of those static webpages can be preserved by creating a “sticky post” on the home page of the blog-style websites, but in the current Internet environment those completely static webpages are not going to perform as well in Google Search Engine Results Pages, Domain Authority Rankings, Google Page Rankings, Bing Rankings, Alexa Rankings as the newer blog-style websites will perform. The blog-style webpages, if created correctly, and maintained faithfully and correctly, will be more effective at reaching the Generation X and Y target markets.

There is no reason that a Ruritan Club cannot have multiple websites, targeting different markets! If the club already has a static webpage, and is happy with it, the club can create a new blog-style webpage and link it to a new or existing Facebook page. There is nothing that says a club can only have “one” webpage!

Many Ruritan clubs are at a crossroads. These clubs need to decide whether they want to attract younger members into the clubs so the clubs will survive, or if they want to just let the club memberships drop below charter level and eventually lose their charter. If the clubs want to attract younger members, then the clubs would be well advised to market their clubs to the technologically savvy, younger members through the Social Media that these younger members already use – Facebook, Twitter, Pinterest, Instagram, and blog-style websites in addition to newspapers, radio, television.

Resistance to evolution is futile. If Ruritan Clubs are to survive, we must study the changes and adapt to them, or we will not survive.


PSA Video Promoting Ruritan Clubs Airing On CVTV In Spotsylvania County VA

[youtube=http://www.youtube.com/watch?v=bBt3bZ6iE_c&w=853&h=480]

From the Desk of the Lt. Governor:

CVTV (a local television station) in Spotsylvania County, VA, responded quickly to our request for a free PSA promoting Ruritan awareness by designing this video, and they will be airing it immediately. They have also offered to run free PSAs promoting our local Ruritan events in the future. This video directs viewers that are interested in more information to contact the National Ruritan office, and supplies their phone number and website address.

Hopefully this will help to increase membership rolls in our local Ruritan Clubs in their viewing area!

The video has also been posted on YouTube. You should be able to view it from this post, by clicking on the video at the top of this post.

Our heartfelt thanks to CVTV, for your help in our publicity campaign and getting the word out to our local communities about the Ruritan organization!